A. Look at the title. “Cause Marketing’ refers to the partnership between __________.

(Nhìn vào tiêu đề. “Cause Marketing” đề cập đến sự hợp tác giữa __________)

a. two businesses           b. two charities           c. a business and a charity

CAUSE MARKETING

Cause marketing usually refers to a partnership between a business and a charity. Instead of just trying to sell more products, cause marketing also aims to do some good.

Eatiply      In this project, if you order certain dishes in a restaurant, the restaurant will give away a meal to someone in need.

Don’t Buy This      Don't Buy This is what Patagonia—an outdoor clothing company—told their customers in 2013. Instead, the company promised certain things: If you bring your damaged clothes to the company, they'll repair them. If you give them your old clothes, they'll recycle them. The message is simple—we need to find ways to reduce, reuse, and recycle.

Pay It Forward      Pay It Forward is the act of paying back a good thing to a new person. Many companies use this for their marketing campaigns. For example, if you buy a coffee and choose to pay for two, the coffee shop will give the next customer in need a free coffee. It gives the customer a chance to do something good. It also creates goodwill for the companies.